In early 2021, Columbia Pacific (Col-Pac) needed a website that reflected their mission of economic growth and community support in Northwest Oregon. Before partnering with Birdee Media, their website lacked clear branding, was difficult to navigate, and didn’t effectively showcase their resources.
Birdee Media revitalized Col-Pac’s brand by designing a new logo, crafting compelling messaging, and creating a user-friendly website. The updated site featured a resource directory and an interactive map, making information more accessible. As a result, Col-Pac saw increased web traffic, stronger brand recognition, and deeper connections with their audience, solidifying their role as a driving force to strengthen and diversify the economy and livability of NW Oregon.
Services provided
Logo Design | Web Development | Branding | Graphic Design
ABOUT Columbia Pacific
The Columbia-Pacific Economic Development District (Col-Pac) is a nonprofit organization dedicated to strengthening the economy and enhancing livability in Northwest Oregon. Serving Clatsop, Columbia, Tillamook, and western Washington counties since 1994, Col-Pac supports businesses through economic development services, technical assistance, and financing. Governed by a volunteer board, it collaborates with public and private leaders to drive regional growth. Key initiatives include the Comprehensive Economic Development Strategy (CEDS) and the Brownfield Revolving Loan Fund for site redevelopment. As a certified Economic Development District by the U.S. EDA, Col-Pac plays a vital role in fostering sustainable economic progress in the region.
Getting to Know With Love Oregon
The Challenge
Before partnering with us, Columbia Pacific (Col-Pac) faced significant issues with their website. Visitors struggled to find specific information. Their resources, which varied across multiple cities in Oregon, were not well-organized or clearly explained. Additionally, the website lacked strong branding, failing to reflect Col-Pac’s mission and vision. Recognizing the need for a rebrand, Col-Pac sought to create a more engaging and informative platform that better represented their commitment to economic growth and transportation support in Oregon.
The Solution
As Col-Pac’s marketing partner, Birdee Media took on the task of revitalizing Col-Pac’s brand and website. We designed a new logo, developed clear and compelling brand messaging, and integrated these elements into a modern, user-friendly website. Collaborating closely with Col-Pac, we ensured the visuals and messaging accurately reflected their mission to diversify and strengthen Northwest Oregon’s economy. To enhance user experience, we introduced a directory showcasing available resources and partner businesses, along with an interactive map to display business locations offering those resources.
The Outcome
The results were game-changing. With a refreshed brand and an intuitive website, Col-Pac became more than just a resource it became a recognizable force for change. Web traffic surged, and visitors found the information they needed effortlessly. Col-Pac’s new logo and branding strengthened its identity, helping it build deeper connections with its audience and business partners. What started as a simple website upgrade became something much bigger: a lasting foundation for growth, visibility, and long-term impact.
READY TO GET STARTED?
At Birdee Media, we are committed to delivering exceptional results for our clients and ensuring every event is a success. Contact us to learn how our comprehensive marketing and logistical services can support your next event.