If you truly want to provide an optimal user experience and effectively communicate with your customers in their native language, Birdee media has some important insights to share with you. Hint: It’s about more than just translating your website.

Before you proceed with the translation process, take a moment to think about the necessary capabilities to fully engage your clients in a different language.This extends beyond your website to customer service, email communication, and other aspects. Sending a message or providing a service that is mediocre, incorrect, or incomprehensible will only drive potential clients away, leading them to seek alternatives elsewhere. Multilingual websites offer numerous benefits, but only when executed properly and localized appropriately. Considering this, let’s explore the advantages of having a multilingual website.

Expand Your Reach to a Wider Audience

While English may dominate the online landscape, a survey conducted by the Common Sense Advisory revealed that 75% of non-English-speaking consumers prefer purchasing products in their native language. This means that assuming enough people are comfortable buying products online in English is an outdated notion. By speaking multiple languages, you gain access to a broader audience that may be equally interested in your products or services.

Boost Your Search Engine Ranking

Surprisingly, localizing your website into different languages can significantly improve your search engine ranking not only locally but across various search engines, including the mighty Google. By enhancing SEO across multiple platforms and languages, websites experience increased visibility and, subsequently, higher customer satisfaction. 

Whether you are optimizing your website for key search terms in Mexico, Canada, the UK, or any other target market, translating your website into Spanish for Spanish speakers, for example, demonstrates that you are attuned to your users’ needs and how they search. As a result, your ranking rises, and you earn a favorable nod from the search engine giant.

Translated Websites Avoid Duplicate Content Penalties

Although duplicate content is generally frowned upon and can negatively impact search rankings, this is not the case with translated content. Translated websites do not get penalized for duplicate content because the target audience is entirely different. To avoid any potential issues with duplicate content, we recommend implementing appropriate tags in the translated language. This not only ensures a seamless user experience, but also helps Google accurately index your site’s pages.

Considering the numerous benefits of multilingual websites, it becomes an easy decision to make. Whether you conduct business locally or aim to attract new audiences, having a multilingual website that resonates with native speakers is essential. Now that you are convinced of the importance of a multilingual website, reach out to Birdee Media for all your multilingual needs. Let us bring creativity to your doorstep!