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To help promote the Small Business Relief Fund, the Hispanic Metropolitan Chamber (HMC) partnered with Birdee Media to ensure Hispanic-owned businesses—especially Spanish-speaking entrepreneurs—were informed and empowered to apply. With a tight deadline and critical information to communicate, Birdee Media developed bilingual graphics and video content that was both clear and visually aligned with HMC’s branding.
The campaign led to high online engagement and, most importantly, the full distribution of available funds—proving the power of culturally relevant, targeted outreach.
Services provided
Digital Marketing | Social Media | Videography | Graphic Design
About Hispanic Metropolitan Chamber
The Hispanic Metropolitan Chamber (HMC) is a nonprofit organization dedicated to advancing the economic and educational opportunities of Latinos in Oregon and Southwest Washington.
Through business development, leadership programs, and scholarships, HMC empowers Latino entrepreneurs, professionals, and students. The Chamber also advocates for equity and inclusion in economic development, serving as a vital bridge between the Latino community and broader business and government sectors.
Getting to Hispanic Metropolitan Chamber
The Challenge
The Hispanic Metropolitan Chamber (HMC) set out to promote the Small Business Relief Fund, a grant designed to support Hispanic-owned businesses. One of the key challenges was making sure critical information—like application deadlines and eligibility details—reached Spanish-speaking audiences effectively. With funds available and a fast-approaching deadline, the urgency was clear: they needed to drive awareness and maximize applications in a short window of time.
The Solution
Throughout our partnership, we focused on creating impactful graphic design and video assets tailored to engage the Spanish-speaking audience. To ensure clarity around deadlines and key details for the Small Business Relief Fund, we used straightforward, bilingual messaging that eliminated confusion. Every piece of content was carefully crafted to align with HMC’s branding, maintaining a cohesive and professional presentation across all platforms.
The Outcome
The strongest indicator of success was the full allocation of the available funds from the Small Business Relief Fund. Coupled with high levels of online engagement, it became clear that our bilingual approach played a key role in raising awareness and driving participation among Hispanic entrepreneurs.
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Birdee Media offers a complete digital marketing package, helping your company establish a compelling brand image across various platforms. From logo design and physical branding materials to a captivating online presence, including social media management, content creation, and targeted advertising, we ensure that your brand resonates with your audience and effectively showcases your values and offerings.
