Here are 5 tips to optimize your Google My Business profile.

1. Listing: Your business on Google My Business is essential. It allows you to have a business profile on Google and showcase important information to consumers about your business such as:

   
   Hours: Normal hours, holidays, etc. (if you are going to be closed for any reason make sure to update them). If the map is used for directions to a business, Google will let them know if you are open, opening soon, closing or not.

   Services: On your profile, you can add all the services you offer. If you own a restaurant you can add a custom menu showing the plates and prices. No matter what type of business you are, adding the services provided, will help a consumer when doing research and choosing what company to work with.

   Special Offers: Promote sales, special events, news and more. Keep existing and new customers engaged to attract sales and promote your business.

2. Show in Maps: If you have a brick and mortar location, this is important. Not only can you upload images of your storefront for first-time customers, but having the ability to click directions to take you to your storefront ensures a friendlier user experience.
   
   
3. Posts: Powerful marketing tool to post new products, events and whatever else you want to share with the public. This is widely underused and can influence your ranking.
   
   
4. Photos & Videos: Add photos and videos to showcase your products and services. Videos can be up to 30 seconds. If you are a restaurant, this can make the difference between a customer choosing to order or dine at your restaurant over another. If you are a heating and cooling company, displaying your work can make the difference between a client choosing to do business with you vs a competitor.
   
   
5. Reviews: Last but not least – reviews. Recommendations play an important role in your rankings as well. More than 80% of people trust online reviews. How do you encourage customers to share more reviews? Easy, ask your customers! If you are attentive and professional with your clients, asking for a review is a piece of cake.

Not only is Google My Business a free tool to use, but it is also user friendly for both business owners and consumers. As a popular search engine, optimizing your Google My Business profile with accurate store hours, services, photos, and videos can increase your visibility online and drive sales. If you are looking for help with your social media and beyond, contact Birdee Media today.