1. Evaluate What Marketing Strategies Worked in The Year

Evaluate what marketing strategies have worked in previous years and how effective they were. Consider scaling the ones that did well into more extensive campaigns in the new year. For example, if networking worked well for your construction business, consider attending networking events involving more people, like a regional conference. If your business got new leads and sales from emails, you could scale this by developing lead magnets that will capture the contacts of new prospective customers for a free gift.

2. Create Marketing Goals

One of the most essential things any small business should do is make marketing goals. If you don’t have a goal, getting lost in all the day-to-day tasks is easy. The goals need to drive the overall business goals and must be SMART (Specific, measurable, attainable, realistic, and timebound). A few marketing goals examples could be:

• Increase your social media followers by 50% by the 3rd quarter of the new year
• Grow an email list by 30% by the 4th quarter of the new year
• Improve conversion rates by 20% by the 2nd quarter of the new year.

3. Re-Evaluate Your Audience

Do you know your customer avatar (description of your ideal customer)? Every business has multiple audiences of customers. Commercial buildings and Airbnb’s can be secondary and tertiary target customers that may not have been explored by a cleaning business. These multiple audiences could be the key to doubling your revenue in the new year so start selling to them!

4. Follow Marketing Trends

1). Voice Search

More Americans use voice search gadgets like Amazon Alexa and Google Home than ever before. Research shows that 65 percent of 25-49-year-olds speak to their voice-enabled devices at least once a day. You must therefore optimize your website for voice search by voice search.

2). Claim Your Business with a Google My Business Profile

Google My Business is one great way to get more customers searching for local services. You can add business details and photos, respond to reviews, show maps and directions, and much more.

3). Request For Customer Reviews

Customer reviews are more believable than a business marketing message. Contact past clients who were happy with your services or products. Request them (might need an incentive) to review your business on Yelp, Google My Business, TripAdvisor, social media, and other relevant spaces that can attract new clients.

Conclusion

We hope these tips have helped you to start thinking about how you can better market your business in the New Year. Share below what marketing strategies work for your company, and let’s help one another succeed! Happy Marketing!

Don’t have time to create a marketing strategy for the year? Contact Birdee Media, our team of experts is here to help you thrive in the new year! Call us today at 971-294-1382 to schedule a complimentary assessment.