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Habaneros Mexican Food initially struggled with increasing sales due to unclear brand messaging and weak advertising. Recognizing that branding is the foundation of all marketing efforts, the first step was refining their brand identity. With a fresh look, we enhanced their website by integrating online ordering platforms like DoorDash and UberEats, coordinated professional photo and video shoots, and designed impactful marketing materials.
The results were remarkable—Habaneros expanded from three to six locations, saw a significant boost in social media engagement, and experienced increased web traffic that translated into higher sales.
Services provided
Branding | Graphic Design | Marketing Campaign | Social Media | Digital Marketing | Print Marketing | Photography | Videography | Advertising
About Habaneros
Habaneros is a chain of restaurants serving authentic Mexican cuisine across Oregon and Washington. With locations in Salem, Portland, Monmouth, and Vancouver, they offer a variety of dishes, including burritos, tacos, tortas, and quesadillas. Their menu features combination plates, specialty burritos, breakfast options, and more.
Emphasizing freshness and speed, Habaneros prepares food from scratch daily using family recipes passed down for generations and locally sourced ingredients.
Getting to Know Habaneros as
Oregon’s Go-To Mexican Cuisine
The Challenge
In the beginning, Habaneros faced the biggest challenge: increasing their sales. Their areas of weakness that made this challenge even greater was their lack of brand messaging and weak advertising. With unclear branding, they couldn’t engage the surrounding communities due to one important fact: branding is the foundation of all marketing and advertising. Due to that fact, Habaneros couldn’t have strategic, successful advertising.
The Solution
When Habaneros entrusted us with their marketing, we quickly realized that branding had to come first—it was the foundation for everything that followed. After refining their brand identity, we revamped their website, making online food ordering seamless with integrations for DoorDash, UberEats, ChowNow, DinDin, Postmates, and Grubhub. To bring their flavors to life visually, we organized stunning photo and video shoots, crafting eye-catching graphics for billboards, posters, and more. Armed with a bold new look and a strategic approach, we then launched targeted advertising across digital and print platforms.
The Outcome
The fruits of our partnership were many. Before Habaneros partnered with Birdee, they had 3 locations; afterwards, they expanded to 6 locations. Additionally, their social media presence improved dramatically with high quality content–video and static–attracting more viewer engagement and increasing brand awareness. Other than their social media presence, their website became more engaging and user-friendly because of the high quality content and the online food ordering process; in other words, increased web traffic led to increased sales.
CRAFTING THE DIGITAL PLATFORM
We wanted navigating Habaneros’ website to feel like stepping inside the restaurant, where every detail, from the vibrant colors to the carefully chosen typography, is an ode to the experience that awaits. We sought to blend aesthetics and user experience, ensuring that every click resonates with the same joy that patrons feel in person when they get that first bite.
READY TO GET STARTED?
Birdee Media offers a complete digital marketing package, helping your company establish a compelling brand image across various platforms. From logo design and physical branding materials to a captivating online presence, including social media management, content creation, and targeted advertising, we ensure that your brand resonates with your audience and effectively showcases your values and offerings.
