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Hillsboro Parks & Recreation recognized the need to better connect with Hillsboro’s Spanish-speaking community.
Partnering with Birdee Media, they launched a culturally inclusive campaign featuring original Spanish-language content, bilingual social media posts, and professionally produced radio ads.
By highlighting events like Pix in the Park and Actividades de Verano, the campaign boosted visibility and engagement. The result was a stronger sense of community, increased participation, and a clear message: everyone is welcome.
Services provided
Radio Ads | Bilingual Messaging | Social Media | Copywriting
About Hillsboro Parks & Recreation
Hillsboro Parks & Recreation is a city department dedicated to enhancing the quality of life in Hillsboro, Oregon through accessible parks, recreational programs, and community services.
They manage a wide range of parks, trails, and natural areas, while also offering cultural events, youth programs, and wellness activities. With a focus on inclusivity, sustainability, and community engagement, Hillsboro Parks & Recreation works to create vibrant spaces where all residents can connect, play, and thrive.
Getting to Hillsboro Parks & Recreation
The Challenge
Hillsboro Parks & Recreation (HPR) sought to strengthen their connection with Hillsboro’s Spanish-speaking community. While they had a strong presence among English-speaking residents and were deeply involved in preserving local nature and wildlife, they recognized the need to expand their outreach. To truly serve the entire community, HPR aimed to find effective, culturally relevant ways to communicate and engage with Spanish-speaking audiences.
The Solution
To foster meaningful online engagement with the Spanish-speaking community, Birdee Media developed original scripts and content entirely in Spanish, using compelling and culturally relevant copywriting. We ensured all of Hillsboro Parks & Recreation’s social media platforms featured Spanish captions and posts, creating a more inclusive digital presence. Additionally, we wrote and managed professionally produced Spanish-language radio ads to maximize reach and impact. To further boost visibility, we highlighted and promoted key community events such as Pix in the Park and Actividades de Verano, helping raise awareness of HPR’s active role and commitment to the local community.
The Outcome
The results of our radio ad campaign and social media strategy were overwhelmingly positive. Visibility and accessibility of HPR’s events and messaging significantly increased among Spanish-speaking residents, leading to stronger community connection and participation. By actively incorporating the Spanish language across platforms, HPR showcased its commitment to culturally inclusive and intentional communication—underscoring the power of targeted outreach in building meaningful community engagement.
CRAFTING THE DIGITAL PLATFORM
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Birdee Media offers a complete digital marketing package, helping your company establish a compelling brand image across various platforms. From logo design and physical branding materials to a captivating online presence, including social media management, content creation, and targeted advertising, we ensure that your brand resonates with your audience and effectively showcases your values and offerings.
