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The Home Performance Guild of Oregon partnered with Birdee Media to revitalize their brand, redesign their website, and grow their membership base. The Guild faced key challenges in converting leads into members, largely due to a poor user experience on their outdated website—marked by a confusing layout, hard-to-find resources, and the absence of a membership portal.
Birdee Media responded with a modern, user-friendly website featuring a dedicated member portal and a streamlined contractor directory. To further amplify the Guild’s mission and values, Birdee also produced compelling photography and a mission-driven video. These strategic updates led to a steady increase in website traffic and a notable rise in new member subscriptions.
Services Provided
Web Development | Elevated User Experience | Digital Automations | Member Tracking & Reporting | Photography | Videography
ABOUT HP Guild
Home Performance Guild of Oregon (HP Guild) is a nonprofit trade association dedicated to advancing energy efficiency in multi-family residential construction. Founded in 2009, HP Guild connects and educates industry professionals through training programs and networking events, fostering a community committed to high-performance building practices. By advocating for emerging businesses and construction professionals, HP Guild strives to improve the quality, sustainability, and efficiency of housing across Oregon.
Getting to Know HP Guild as
Oregon’s Home Performance Resource
The Challenge
In May of 2024, HP Guild faced difficulty promoting their organization and retaining the interest of contractors due to their outdated website. The previous website lacked a user-friendly design, including hard-to-find resources and a lack of branding. Additionally, the lack of a membership portal made registration challenging, resulting in fewer member conversions and poor target retention.
The Solution
- Birdee implemented strategic web design and brand-oriented photography and videography to reach and convert contractors into HP Guild members.
- Through our partnership, we added a membership portal and directory, easing the registration and profile publishing process for members. In addition, the layout was redesigned to be more intuitive and user-friendly, with a goal of generating higher visitor retention. More content, such as photos and videos, was added to highlight HP Guild’s branding, story, and goals. Further, the content was coordinated with the Guild’s board and staff to truly highlight the organization’s mission.
The Outcome
With the addition of the membership portal, directory, and billing automations, HP Guild saw a significant increase in web traffic and membership growth. These additions resulted in significantly easier tracking and reporting for website visits and member conversions. Ultimately, the HP Guild website redesign – as well as videos and photos produced by Birdee – resulted in improved brand clarity.
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Birdee Media offers a complete digital marketing package, helping your company establish a compelling brand image across various platforms. From logo design and physical branding materials to a captivating online presence, including social media management, content creation, and targeted advertising, we ensure that your brand resonates with your audience and effectively showcases your values and offerings.
