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Birdee Media partnered with LatinoBuilt to enhance awareness and engagement for its apprenticeship program within the Latino community. LatinoBuilt faced challenges reaching potential applicants, communicating key details bilingually, and effectively utilizing digital channels.
To tackle this, Birdee Media developed a strategic marketing campaign incorporating bilingual video content, targeted Meta ads, compelling copywriting, and a structured email newsletter. As a result, the campaign significantly boosted program visibility, increased engagement, and drove higher application rates, strengthening LatinoBuilt’s connection with its community and ensuring long-term success.
Services provided
Website Development | Logo Development & Branding Marketing Strategy | Email Marketing | Photography | Videography | Copywriting | Graphic Design | Digital Marketing | Marketing Campaign
About LatinoBuilt
LatinoBuilt is a nonprofit trade association supporting Latino-owned construction businesses in Oregon and Southwest Washington. With over 270 members, it provides bilingual education, training, and networking opportunities to foster industry growth.
Key programs include LatinoBuilt University, the Green Contractors Program, and a Pre-Apprenticeship initiative, all aimed at professional development and sustainability.
Hosting over 100 annual events, LatinoBuilt advocates for industry equity, business success, and economic empowerment within the Latino community.
Getting to Know LatinoBuilt
The Challenge
Raising awareness about LatinoBuilt’s apprenticeship program within the Latino community posed a significant challenge. Many potential applicants were unaware of the program’s existence, benefits, and requirements. Additionally, effectively communicating key details in both English and Spanish was essential to ensuring accessibility. Reaching and engaging the target audience through various digital channels also required a strategic approach to maximize participation and applications.
The Solution
To address these challenges, Birdee Media implemented a customized digital marketing strategy. The campaign featured bilingual video content that showcased program benefits and success stories, making the information more relatable and engaging. Visually appealing graphics were designed in both English and Spanish to enhance the campaign’s impact across different platforms. A well-structured marketing budget was established to allocate resources efficiently and ensure maximum outreach. Additionally, Birdee Media developed a strategic marketing plan based on community insights to attract and connect with the target audience. A targeted Meta ads campaign on Facebook and Instagram was launched in both languages to increase visibility and engagement. Persuasive bilingual copywriting for ad materials, promotional content, and social media captions further strengthened the campaign’s effectiveness. Finally, a bilingual email newsletter campaign kept potential applicants informed and engaged throughout the enrollment process.
The Outcome
The campaign successfully heightened awareness of the apprenticeship program within the Latino community. The use of bilingual Meta ads and video content resonated with diverse audiences, leading to significantly higher engagement. As a result, more individuals explored and applied to the program, showcasing the campaign’s effectiveness in driving participation. The strategic digital marketing approach not only increased program visibility but also strengthened LatinoBuilt’s connection with the community, ensuring long-term impact and success.
CRAFTING THE DIGITAL PLATFORM
Here some of the websites we develop for LatinoBuilt’ members
READY TO GET STARTED?
Birdee Media offers a complete digital marketing package, helping your company establish a compelling brand image across various platforms. From logo design and physical branding materials to a captivating online presence, including social media management, content creation, and targeted advertising, we ensure that your brand resonates with your audience and effectively showcases your values and offerings.
