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To elevate the 2024 Latino Cultural Festival, the Washington County Chamber partnered with Birdee Media to overcome key challenges around outreach, bilingual communication, and consistent branding. Birdee Media led a strategic campaign that included cohesive visual design, bilingual messaging, and targeted Meta advertising. The result was a standout festival with record-breaking attendance, strong community engagement, and a vibrant, unified brand presence across all digital platforms—leaving a lasting impact on the region’s multicultural community.
Services provided
Digital Marketing | Meta Ads Campaign | Branding | Graphic Design | Copywriting | Videography | Photography
About Washington County Chamber
The Washington County Chamber of Commerce is a leading business organization based in Hillsboro, Oregon, dedicated to fostering a vibrant, inclusive, and sustainable regional economy.
With over 800 members, the Chamber advocates for business success, workforce development, and community prosperity through strategic partnerships, programs, and events like the Latino Cultural Festival and Leadership Hillsboro. Their work emphasizes diversity, equity, and inclusion while serving as a vital resource and voice for local businesses.
Getting to Know Washington County Chamber
The Challenge
As the Washington County Chamber (WCC) prepared for the 2024 Latino Cultural Festival, their vision was clear—they wanted to bring more people together to celebrate culture, community, and connection. But as planning got underway, they quickly realized there were key challenges standing in the way. How could they effectively spread the word? How could they ensure the festival resonated with both English and Spanish-speaking communities? And how could they present a consistent and vibrant identity across every digital platform? These questions set the stage for a strategic and intentional campaign that would go far beyond a typical event promotion.
The Solution
After partnering with Birdee Media, the Washington County Chamber entrusted us with bringing a unified vision to life. We began by establishing consistent branding through cohesive graphic design and a comprehensive style guide that ensured visual alignment across all platforms. To amplify the festival’s message, we crafted compelling, bilingual copy that resonated with both English and Spanish-speaking audiences. Our campaign was strategically executed on Meta, where we leveraged targeted ads to reach and engage the diverse community. Throughout the process, we closely monitored ad performance, making real-time adjustments to maximize reach, impact, and return on investment.
The Outcome
What made it clear to all of us that our hard work paid off was the incredible turnout at the Latino Cultural Festival. The event left a lasting impression on the community with its vibrant mix of multicultural food, music, and activities. Across all digital platforms, our branding remained consistent and visually cohesive, effectively engaging a diverse, multicultural audience. Our Meta Ads campaign saw strong community interaction—people were not only viewing the content, but actively sharing, liking, and commenting, creating a ripple effect of excitement and connection.
READY TO GET STARTED?
Birdee Media offers a complete digital marketing package, helping your company establish a compelling brand image across various platforms. From logo design and physical branding materials to a captivating online presence, including social media management, content creation, and targeted advertising, we ensure that your brand resonates with your audience and effectively showcases your values and offerings.
