Dogs react to words and gestures in a way that far surpasses our own responses, raising their eyebrows and widening their eyes in a quest for attention. The oversized eyes, pursed lips on a baby, and endearing sounds they emit are universally perceived as cute, forging an instant bond between us.

This profound connection holds tremendous power for marketers.

Brands have learned to harness the enchantment of cute imagery time and time again to promote their products and services. Take, for instance, Budweiser’s #BestBuds commercial during Super Bowl XLVII. The combination of beer, puppies, and horses was a stroke of marketing genius.

Another example is K9 Advantix, a flea and tick medicine brand. You may be familiar with the beloved commercial featuring a golden retriever puppy singing a K9 Advantix tune. Oh, that irresistible puppy charm! K9’s marketing team discovered the secret weapon that tugs at hearts and captures your imagination: a cuddly, wide-eyed puppy. Adorned with a tiny superhero cape and an adorable grin, the pint-sized hero captures the essence of their brand perfectly. Who can resist those wagging tails and perky ears, begging for cuddles and playtime?

Audiences young and old are instantly drawn to the captivating charm of that puppy. Children and teens laugh as they imagine going on escapades with their own fur baby, while adults envision their loyal companions protected and free from pesky parasites.

Sharing is Caring

Cuteness compels people to react, and in turn, share. You want your content to be shared. Of course, this doesn’t mean that every post on your Instagram or Facebook feed should feature puppies. Although there are accounts dedicated to showcasing adorable dogs, the power of cuteness truly shines when it is seamlessly tied to your product or brand. Coke achieved this brilliantly. When you see a polar bear, what instantly comes to mind? Coke. Their polar bear campaign was so successful that the endearing storyline continued for over two decades.

The power of cuteness is an invaluable tool, provided it is wielded artistically and with careful consideration. Establish a meaningful connection between your product and cuteness, if it aligns naturally. If you don’t know how to go about doing this, Birdee Media can step in and help!