Skip to content Top 7 Marketing Channels to Increase Website Traffic
Many people around the world are striving to establish a good reputation for their websites.
Despite uploading tons of amazing content, they still can’t generate enough of both traffic and revenue. At such times, it’s easy to doubt the quality of your content or services. But it could quite possibly be the marketing strategy that is lacking and not the quality.
A working marketing strategy can be done in-house or with the help of an industry expert. Check out our blog to perfect a marketing strategy using the top 7 marketing. If you simply do not have the time to craft such strategy, contact our team of experts at Birdee Media: info@birdeemedia.com
7 Mediums to Attract Your Target Audience to Your Website
1. Social Media Platforms
Who doesn’t use social media these days?
Your relevant audience is also a part of those billions of social media users. And the targeted ad campaigns on such platforms allow you to directly reach that relevant audience. But if you’re not ready to invest in social media marketing, there are many ways around it, which are free of cost.
Let’s see a few of them:
Give your social media accounts a professional outlook, and make sure to link your website.
Share it! Sharing the content of your website can almost double the incoming traffic.
Make your content shareable. When people share your content, you generate valuable leads without having to do anything at all.
2. Web Links
Link building may seem insignificant, but it can improve your ranking and drive high-value traffic to your website. Start with internal linking first. Internal linking will give your website structural integrity and make it easily navigable.
Moreover, it will enable the web crawlers to easily go through your website and understand your content, which is an important ranking factor. Backlinks will present an authoritative outlook of your website. Not only will it improve your ranking, but it also diverts other’s traffic to your website.
3. Paid Advertising
If you only employ organic means to increase traffic, it will probably take months or even years to generate a handsome number of leads. Paid advertising is your catalyst in the traffic building process. However, the success of an ad campaign depends upon the business as well. In other words, what may work for others might not work for you. Anyway, let’s look at the general merits of Google ad campaigns. Google Ads is the biggest advertising network. With billions of users using the platform, a successful campaign can drive an insane amount of traffic to your website.
So, what goes into the success of a campaign?
Of course, the budget plays a pivotal role. And while planning your budget, choose whether you want to opt for CPC or CPI. With CPC (cost per click), you can easily track the success of your campaign. And your money won’t be wasted because people are actually making it to your website.
4. Organic Search
The slow yet the most potent way to increase your website’s traffic is via organic search. It’s the most exhausting and time-consuming way to boost your reach. But its effects are long-lasting. Once you rank atop the SERPs, you are likely to remain there for a considerable period of time. By doing proper keyword research and saturating the content of your website with those targeted keywords, you can attract a massive amount of traffic.
5. Email Marketing
What do all businesses desire? A brand-loyal customer.
Email marketing allows you to create that kind of loyalty. You can stay in touch with your customers, inform them of new products and services and even send sponsored posts.
Okay, that’s cool and all. But how? Well, the first step is to build an email list if you haven’t already got one. Once you have the list, it’s time to create emails that generate traffic.
Here are some dos and don’ts:
Don’t turn your email into a blog post. Keep it short and simple.
Make sure your email is viewed seamlessly across all devices.
Don’t flood their inbox. You risk going into the junk or spam folder.
If there’s a need to send multiple emails, then turn into a series of emails rather than blasting them all at once.
Last but not the least, include a direct call to action!
6. Visuals
In the fast-paced internet world, the majority prefer engaging with visual content rather than reading blocks of text. Visual content can be anything from an animated video to an animated GIF or from a simple picture to a complex infographic.
But how can visuals increase your site’s traffic? In the context of social media, people will share your content if it’s visually engaging. Using SEO-optimized images on your blog post will allow people to discover you in the Google images section.
7. Direct Marketing
Text message marketing, telemarketing, email marketing, and targeted social media marketing all fall under the domain of direct marketing. Direct marketing is a great way to boost your sales and traffic. What separates them from the rest of the marketing channels is that they are sort of personalized.
In direct marketing, you reach out to individual customers, which increases your chances of generating a lead. The trick with every form of direct marketing is modesty. Overdo it, and instead of gaining a customer, you risk losing one.
Now that you are familiar with the different marketing channels, their efficacy, and execution, it’s time to harness their power.
Our team of industry experts can blend such marketing channels in curating your personalized marketing strategy. Contact us at info@birdeemedia.com or give us a call at 971-294-1382 to learn more about how we can drive the desired traffic to your corner of the internet!
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